How woven labels could help you to improve the image of your brand in garment

The use of woven labels in clothes and other textile garments will help you to improve the image of your Brand and the position of your product within the market.

A woven label of extraordinary quality will also improve the perception of the product to your consumer. Therefore, it is really important that this label is very well designed. In this article we will list some recommendations which will help you to get a better design for your woven label.


1 - Quality.

There are several qualities available for woven labels, such as :

-Taffeta: this one is the most standard one. It is characterized by its excellent value/quality relationship.

-High definition - Damask: In this case, the woven labels have more intense colors and better definition of lines


-Satin: The quality of this laves is recognize by a background very soft and shiny. The backgrounds are generally in white or black colors.

The selection of the quality for the woven label will depend on the type of clothes or product of its destination and the demand in each case. The taffeta label has a more rustic aspect.

The quality of high definition is normally for woven labels that require colors with more intensity and more defined lines. For some clothing (for instance, casualwear), the taffeta quality has a very good acceptance due to its rustic appearance. However, for more delicate styles, the recommendation would be to use high definition woven labels.


The satin quality is generally applied in lingerie wear. The intense sheen of colors white and black in the background in this kind of label make the satin quality to be considered the ideal for underwear, lingerie …




2 - Measurement
The size of woven labels is an important factor. It is directly related to the place where woven labels are applied on garments. Therefore, it is not the same the collar of a shirt that the inside of a pair trousers. The target public is also important as the label for children will be smaller than the one for adults. The latter allow using bigger sizes of labels.





3 - Color
The color will also depend on the target public and/ or the purpose of the clothing.

  
- Babies’ clothes
The use of pastel colors is very common in baby´s clothes. In this case, woven labels could be used in light colors in the background. (White, off white, cream, …) and pastel tones ( blue, beige,…) for the brand or anagram.

- Children’s clothes
In labels for children clothes; more cheerful and informal colors could be used. In this case, is frequently found vivid colors, where woven labels are characterized for the existence of important contrasts between the color of the background and the brand or anagram.

- Sport clothes.
As well as children clothes,it is very common the use of vivid and bright colors.

- Smart clothes (men/ women)
Smart clothes require more neutral and elegant colors, being these not only per men but also per women clothes.
It is frequently to utilize black, navy blue, deep red colors in the background whereas the brand or logo is used in neutral colors such as white, beige, etc.



4 - Finishing
The finishing of woven labels depends on the place where the label is located in the garment and the way it is applied.
Woven labels could be supplied with the following finishings :

- End folded.
In this case, woven labels are sewn in both ends (left and right). They are generally placed in the collar of shirts, interior of trousers, etc.

- Center folded.
In this case, woven labels are sewn in the upper end. This woven label is holding from the garment like a flag. This ending is usual to find them in the T-shirts collars.

- Shelf adhesive & straight cut
Some woven labels require adhesive at the back. This application is very common in labels which go on the insole of the shoes. Once it is stuck on the surface, is frequent to do sewing in the ends right and left of the woven label to avoid that the adhesive got loose.  We receive frequent requests about the possibility of using this kind of woven labels on garments. Our recommendation is to do the application by sewing in order to guarantee it is well stuck to the garment. Using adhesive only would probably cause the loose of the label. That is why we always recommend sewing it.

5- Stand out the Brand in the woven label.

The purpose of the woven label is enhancing the Brand of the product and attracts the attention of the consumer. The plainer the background is, to avoid disturbing the attention from the Brand, the better communication with the consumer. On this occasion the theory about” less is more” is perfectly suitable. The utilization of woven labels with plain backgrounds where the contrast between it and the brand is correct and allow a perfect legibility generates excellent results.
In the case that you would have to add some more information than the brand, we suggest you to use other labels in other places of less relevance that permit contain all information needed but without interfering in the visual impact of the perception of the brand.

The correct application of these 5 points will help you to improve the quality of the woven label and will allow outstanding your product at the sale point.